Yes, I tried all of these things before, and yes they all work. Some of them you have heard of before, but some of them you may have never thought of. Here is my quick guide on how to make some quick cash online.
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This is a great post about Everything You Need to Know About YouTube’s Promoted Videos by my buddy Merle from MerlesWorld.com.
We’ve looked into using this platform ourselves and will be doing a follow up to this post to let you in on any secrets we run across.
That said, here is the post and what I feel is enough information to get you up and running with your own Youtube ads.
Way back in 2006, Google purchased YouTube.com for an alleged reported figure of 1.65 billíon dollars. And, like with everything Google does, they’ve added their own special “Google Touches” over the last several years, turning it into one of the most popular video destination websites online today.
Need proof? According to Comscore.com’s December 2009 “Videos Viewed Report”, YouTube was ranked as the top U.S. video site serving up 13.2 billion of the total 33.2 billion videos that were viewed online in the U.S. for that month alone. That’s a lot of people watching mega videos. For more stats see tinyurl.com/y8jbnqh.
Furthermore, according to Google, YouTube has twenty hours of new video uploaded every minute and 420 million unique visitors per month. Watching online videos and sharing them with others has become an Internet obsession. People really love watching videos. Remember the old song “Video Killed the Radio Star”? In today’s marketplace, it should be called “Video Killed the Television Set”.
What if I told you there’s a way to harness that huge audience in your onlíne marketing campaign? Now you can with YouTube’s new advertising program called “Promoted Videos”. YouTube and its other site, Google Adwords, have partnered together in this latest ad serving project. When promoting your videos on YouTube, they’ll also be shown across Google’s Content Network, aka sites running Google Adsense on them.
The purpose of “Promoted Videos” is to help your videos stand out from the millions of others on the site. At the time of this writing, they’re available in the U.S., Australia, Brazil, Canada, Czech Republic, France, Germany, Israel, Italy, Japan, Mexico, Netherlands, Poland, Russia, Spain, Sweden, and the UK.
The first step is to sign up at ads.youtube.com, or if you’re already a user of Google Adwords you can access “Promoted Videos” from your control panel. You must have a YouTube and an Adwords account which will be linked together as the video ads are served up by Adwords. To find them in Adwords, log into your account, select the “Ads Tab”, then the “Display Ad Builder”, and finally select “Video” from the category menu and you’ll see “promoted videos”. Once your accounts are linked, you can manage your Promoted Videos campaign from the Adwords Console, or YouTube directly.
So where do Promoted Videos appear? By default, they run on YouTube’s site and those sites that run Google Adsense ads. On YouTube, the video ads are shown below and to the right of search results pages and on some of YouTube’s Watch pages in the “related video section”, if related to the content of the page. Watch pages are like the home page of a video that displays all of its public information. Advertisers can option in or out of the “Content Network”, which gives some control over where the video ads may be shown. The videos are clearly marked as “promoted videos”, but it seems Youtube has moved back and forth between labeling them “promoted or sponsored videos”.
Like other forms of pay-per-click advertising, it’s an auction like setting where advertisers bid on selected keywords, set a maximum cost per clíck, and a daily budget to spend. The Promoted Videos program uses the “Adwords Discounter” to help keep costs down. No matter your maximum cost per click, advertisers only pay one cent more than the other video ads shown on the same page. When selecting keywords make sure to choose the ones you would want to appear when a search is done on a particular subject. YouTube’s Insight is helpful when choosing keywords. For more on this, see searchenginewatch.com/3640113.
The videos created can include a clickable link to any site you choose. On sites running Adsense ads that haven’t elected to block YouTube’s Promoted Videos from within their competitive ad filter, the videos appear as a thumbnail with three lines of text. Adsense content partners must also be running ad formats in one of these sizes for video ads to appear. They are: 300X230, 336X280, 728X90, 250X250, 200X200. They must also be opted in to show text and image ads on their sites.
The Promoted Videos are different from Adsense video ads. Promoted Videos will always take the viewer to YouTube’s site to be played, whereas Adsense video ads are played right on the website it’s being viewed on.
When creating videos make sure they’re fun and entertaining; something people will really enjoy to watch and will want to pass on to their friends and family. The sharing of popular videos on social networking sites, such as Facebook and Twitter, will help it to go viral. Generally speaking, funny always translates well. The less it looks like a commercial, the better the odds of people liking and sharing it.
If you’ve been wanting to try your hand at video marketing and reach millions of potential customers, Google’s Promoted Videos may be for you. For further information see:
Promoted Videos Optimization Guide
Show & Tell with YouTube – Showcases the best examples of marketing on YouTube
Hope this helps in getting you started in promoting your own infomercials and video advertising.
Tags: Advertising, AdWords, facebook, Google, Google Adwords, Social network service, YouTube, YouTube.com
Internet Marketing, Internet Training, Make Money Online, Mind Set, Online Expert, Social Networking, home based business opportunities, home business, wealth creation, work at home opportunities | mick | 
July 2, 2010 1:44 pm | 
Comments (1)
This is a great article by By Doug Firebaugh about how to build a massive following using Social Media. Doug starts out with “Build it and they will come”… Not!
Which to me rings so true… Although in the early days of building a website and selling something, it actually was Build it and they will come” for most of us that had a head start on the rest of the webpreneurs online.
These days you can build a blog or video site and you can still be lacking connections.
Connection is the nuclear core of social media. But you must make an effort in order for that to happen.
Whether you have a social media home busíness, traditional brick and mortar business, or an online business, you must get into the social trenches and connect and converse. It is that simple and that plain.
These days It’s all about connecting and creating an engaging conversation with people that draws them towards you.
But why are people in social media not doing that?
Maybe they do not know this powerful 5 step “Avalanche Process” for getting new customers and keeping them in social media.
The first thing you must do is connect with the social media culture. It is what marketing is about in social media. Some people think that they can be anti-social in social media and think they can broadcast their message and people will still come.
That simply is not going to happen. Not in social media. You do not build ‘it’ but instead, build relationships that can become doorways and then eventually become customers.
Here is the “Avalanche Path” you can follow:
1) Connect –> 2) Conversation –> 3) Value –> 4) Doorway –> 5) Customer
Let’s take a quick look at each step:
1) Connect
Connection with people is where success in social media starts. Connect with people on Twitter, on Facebook, on LinkedIn, on Youtube, on Orkut, or every other niche site out in the social sphere that matters. You must connect.
Here’s a little tip:
Connect to those who are looking for you. They will find you if you are visible, and accessible to
connect to.
2) Conversation
This step is where the conversation with people starts. You talk about the prospect and where they want to go. You talk about what they want to talk about. You study their profile, pictures and videos on their social sites because you can learn a lot just by paying attention.
Then make sure that you stay in touch and listen when they are communicating with you. If you do that, they will want to stay connected to you.
3) Value
This step is where you bring in the magnet to pull them towards your message. Show them value they can obtain with your message in their life. Show them how your message can help expand, broaden, enlarge and improve their life. You do it through tips and how to’s in videos and blog posts and podcasts, as well as tweets and twips. Show them how you can make their life easier and show them how to do something they want to learn. You show them how to be or do something. If you can expand the size of their dreams, you can get them as a customer.
The more value people perceive you have for them the more likely they will walk through the “Doorway.”
4) Doorway
This is the doorway to conversion where you convert them to a customer. You must convert prospects into customers if you are going to have any kind of business. That is simple to do.
Give them an offér where “No” is impossible to say. That is the secret. Give first and then make the proposition so compelling they cannot say “No.” We do it all the time. We just ran a social media special on our training products and it blew the roof off our shipping department. It has created a flood of new customers and new orders for us. All we did was give them an offer that was difficult to turn down.
The secret of success we experienced can be found in the word “Give.”
Give away something they must have, and something that will improve their life, and they will get it.
5) Customer
This final step is where they purchase your message, products, or webinar or event. This is the beginning of your relationship though – not the end.
Here you must start building the relationship between you and the customer even more.
Give more than they expected and throw something in for free they were not expecting. Give them a free download or ebook and let them see a Private video collection as a special.
Encourage more. Make sure that you send a note of encouragement and stay in touch with them.
Thank them more. Make sure they know you are thankful for their business and connection. We send out free downloads all the time to say thanks that some people paid $$$ for in the past. Thank them in everything you do and they will come back for more.
Get your customers addicted to your Value, Message and Emotions. They will become more than a customer. They will become a loud speaker for you and tell everybody you know you are the best at what you do.
That is what you want to happen in your home business or traditional business in social media marketing.
Tags: Business, facebook, linkedin, Marketing, social Media, social media marketing, twitter, YouTube
FaceBook Tutorials, Internet Boot Camp, Internet Marketing, Internet Training, Make Money Online, Mind Set, Online Expert, SEO, Search Engine Optimization, Social Media Training, Social Networking, Twitter Tools, Twitter Tutorials, Visualization, facebook, home based business opportunities, home business, social Media, twitter, wealth creation, work at home opportunities | mick | June 21, 2010 1:50 pm | Comments (1)
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